marketing coach for swim schools

Simplify Your Socials

We’re here so you can focus on the pool, not the posts. Our Organic Marketing Coaching lets you delegate social media and email communications to experts, empowering your team to focus on what they do best.

The Swim School Manager’s Dilemma

As a swim school owner or manager, your expertise and passion lie in the pool. You have the knowledge and insight into what’s happening in the pool, from the success stories of young swimmers to the priorities and events at your location. These are the heart and soul of your social media content.

But when it comes to managing social media platforms, knowing what to post and when, crafting the perfect email, or navigating the ever-changing landscape of digital marketing, that’s a different story. It’s not something you were necessarily trained in, nor should it be. That’s the dilemma.

You want to engage with your community online, but these tasks can pull you away from what you love most and what you do best. That’s why the swim coach needs a social media coach.

When you work with us, we take on the digital tasks, allowing you to focus on the pool, not the posts, while still leveraging your unique insights and content from the pool.

Our Solution

We understand the unique needs and challenges of swim schools, and we’ve developed a tailored solution to help you. When you join our Organic Marketing for Swim Schools Program, you’ll get access to all our tools, templates and training, plus a Marketing Coach for Your Swim School.

Your Marketing Coach will strategise, plan and prepare your online presence, then work with your team to gather content to share. Their goal is to help you build the community spirit around your swim school, and remind people that you are transforming lives with every skill unlocked. 

Delegate with Confidence

Our expert coaches will oversee your social media and email communications, ensuring that your online presence aligns with your brand and mission.

Empower Your Team

We’ll work with your team to capture the magic happening in the pool, turning photos and stories into engaging content that resonates with your community.

Measure Success

We focus on engaging with existing customers and building credibility with new ones, not chasing likes & followers.

What You Get

Here’s what you get access to in our Organic Marketing for Swim Schools Program:

Copywriting & Strategy

Expertly Crafted Content: Tailored copywriting and strategic planning to resonate with your audience.

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Your Marketing Coach will work closely with you to create content that reflects your brand and engages your community. From crafting compelling posts to developing a cohesive content strategy, we’ve got you covered.

Google Business Profile

Boost Your Visibility: Optimise your Google Profile so people searching for Swim Schools, find you!

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Your Google Business Profile is a key touchpoint for potential customers. We’ll optimise it with the right information, images, and updates to make sure you’re easily found and look great online.

Planning & Posting Software

Collaborative Planning: A dedicated platform for planning and collaborating on social media posts.

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Our Planning & Collaboration Centre is your hub for social media management. Plan posts in advance on a calendar, categorise them, and collaborate with comments between your team and our marketing coach. Photos can be uploaded directly, making collaboration seamless and efficient.

Analytics & Insights

Access in-depth analytics and insights to measure and improve your online performance.

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On demand insights are accessible through our Planning & Collaboration Software, that’ll give you a window into how your social media channels are performing. Understand what’s working, what’s not, and how to improve with clear, actionable insights.

Facebook Page Management

Hassle-Free Facebook: Full management of your Facebook page to keep it active and engaging.

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We handle everything from posting updates to responding to comments, ensuring your Facebook page is a vibrant and engaging space for your community. Let us take care of the details so you can focus on the pool.

Engaging Emails

Customized email campaigns to keep your community informed and engaged.

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From newsletters to special announcements, we’ll create and manage email campaigns that resonate with your audience. We’ll draft the content, and workshop it with you, to make sure we’re on message.

Training & Onboarding

On-Demand Expertise: Accessible knowledge and support for staff transitions and onboarding.

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Staff turnover? Need to bring someone new up to speed? Our expertise is always accessible, providing personalised training and support to ensure a smooth transition. We’ll help your new team members understand and excel in their roles, keeping your social media and email communications consistent and effective.


Copy & Graphic Templates

Resources: Access our library of copy and graphic templates to streamline content creation.

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Need to create a quick post or update? Chances are we’ve made something similar before. Our library of copy and graphic templates makes it easy to put together posts in a pinch. Just choose, customise, and go.


one-off Setup fee

  • Strategy Session
  • Connecting Accounts
  • Collecting Digital Brand & Photo Assets
  • Staff Onboarding
  • Software Setup
  • Hardware Setup (camera)

AUD $1000+gst

Monthly subscription

  • Marketing Coach Collaboration
  • Planning & Posting Software
  • Copy & Graphics Creation
  • Management of Channels

AUD $600+gst (per swim school location, per month)


Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!